Golf Tournament Fundraising Sponsorship
Golf Tournament Fundraising Sponsorship. This is what it's all about!
The most successful fundraising golf tournaments do not rely on the individual players paying their $150.00 to play in the event to make up most of the money. It's the sponsorships that make the difference. Events need to budget according to the following concept. The individual player payments is what pays for the expenses associated with an event. Sponsorships that are sold is the "gravy" that is given to the benefiting organization. This was never more apparent than this last weekend at the Crown Plaza Colonial PGA event.
Everywhere I looked while in attendance at this year's Colonial were corporate sponsorships. Skyboxes, programs, tickets, clubhouse, proshop, electronic scoreboards, Fanfest and even on the tv screens on the shuttle buses. The point that I am trying to make is that there are many areas of a fundraising golf tournament that can be sold as sponsorships to help raise more money for a "normal" fundraising golf tournament.
Take a look at a PGA event and then scale it down to your next event. Many opportunities go unrecognized that could yield a lot of extra money for your event. Programs, Golf Carts, Beverage Carts, Holes, Food Stations, Beverage Stations, Player Gifts, Event Contests, Land (putting green, driving range, VIP Parking in the lot) etc...are all good sponsorships that can yield lots of additional revenue without adding much additional cost. Win-Win??? I think so. Many of these new sponsorship opportunites will only add the cost of a sign or two. Pretty good ROI on your investment as well as a good ROI for your sponsoring companies. EXPOSURE is the key to not only selling sponsorships but also for a successful event.
When planning your next event (start at least 7 months out) think outside the box when constructing your sponsorship list. Add new ones and then make your sponsorship selling committee accountable. If they are successful, your benefiting organization wins. If certain sponsorships don't sell, then don't put them in place, thus, saving any money that you may disburse. This is true "Cost Containment".